It’s a 3-second world where attention is everything. Get the tools you need to truly stand out.
The Art of Attention.
Get access to insider strategies that are putting the 1% at the top, and keeping them there.
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A personal note from Brendan Kane, social media advisor to celebrities, pro athletes, and major brands…
Here’s Exactly What You’re Getting Inside The Hook Point Book
Chapter 1 shows you why the battleground for attention is becoming more fierce by the second, and how you can set yourself up to win again and again
Page 10 reveals how I used Hook Points to land clients like Taylor Swift, MTV, Vice Magazine, and Paramount Pictures… and get book deals, podcast interviews, TV appearances, and one million social media followers (in just 30 days)
Chapter 2 gives you the 2 most powerful questions you must ask if you want to craft a Hook Point your target audience will share all over the internet
Page 27 illustrates the “art of subverting expectation” that commands attention... with several examples from Gary V, Tim Ferriss, Elon Musk, TOMS Shoes, and even my own brand (so you can use them as a template to create your own)
Page 45 gives you the repeatable 5 step process to crafting powerful Hook Points that create visceral emotional responses and make your message impossible to scroll past
Chapter 3 breaks down the “visual storytelling secrets” all influencers and iconic brands use to succeed, what you MUST do in the first 3 seconds of your content to win attention, plus a breakdown of viral video content and why it works
Page 80 reveals a site (most people would never think of) online that will give you new ideas for Hook Points. My personal digital strategist mines it for gold, and has gotten billions of views on his content
Chapter 4 illustrates a 4-part “golden formula” that makes your message resonate, and the specific steps to use it in any part of your marketing (copy, content, videos, storytelling and more)
Chapter 5 shows you the 7 best ways to command immediate trust no matter who you are talking to straight from the private vault of an FBI Agent. I’ve used this method to close big deals, create high level partnerships, and more
Chapter 6 reveals the most important skill you need to master for your Hook Points to work… and how Mark Cuban and Ray Dalio attribute much of their success to this “one thing”
Page 136 gives you direct advice from Dr. Michael Brues, the Sleep Doctor, on how to get repeat media opportunities… he’s appeared on Dr. Oz 35 times now!
Page 175 shares Jay Shetty’s “5 themes” to repeat in your content and marketing messages that have helped him generate 4 billion views and over 25 million followers
Chapter 8 demonstrates the best way to move from Hook Point to scale, including how to forge relationships with super connectors and celebrities, and how to target beyond your demographic
Chapter 9 reveals the Hook Point that got Scarlett Johanassen to eat hot wings on national television, how to get celebrities to trust you, and the one question to ask to get on high profile CEO radars
Chapter 10 gives you insider access to a top brand strategists 8 questions to ask that will give you endless content for Hook Points so they never grow old or fade (plus how often you should craft new Hook Points)
Hook Point Author Profile
Brendan Kane
Hook Point Author Profile
Brendan Kane
What Other Business Owners & Influencers Are Saying About Hook Point
“In this new micro-attention world, it’s becoming harder and harder to stand out. Hook Point shares tried-and-true ways that get people to pay attention and is a must-read for anyone posting anything on social media today.”
- Cyrus Gorjipour
Cofounder and CEO of Goalcast
“The average American sees 4,000 ads a day, and who knows how many posts on social media. If you want to cut through the clutter and build a massive business or personal brand, Brendan Kane and Hook Point are your secret weapons.”
- Craig Clemens
Cofounder of Golden Hippo
“We are all looking for the biggest Hook to capture the market place. Hook Point shows us how to get attention and build upon it. If you want people to pay attention to your brand, you need to pay attention to Brendan and Hook Point.”
- Joivan Wade
Founder of the Wall of Comedy, actor in The First Purge, and the star of DC’s Doom Patrol
“If you want to become a long-lasting, successful brand both online and off, look no further. Brendan helps you find the messages that get people to pay attention time and again.”
- Melissa Ambrosini
Bestselling author, speaker, podcaster, and entrepreneur
“Brendan is a master at getting attention. If you feel you are in a crowded market and having a hard time standing out from the competition. His latest book, Hook Point, has tools and strategies you can use right away.”
- Ajit Nawalkha
Cofounder, Evercoach and Mindvalley
Brendan is very passionate about helping anyone serious about their success to grab attention, and rise above the competition quickly.
Brendan’s Customer Support Team is Available To You
If for any reason you need help accessing your purchase, or have any other questions, Brendan’s support team is here for you!
Your Purchase Is Guaranteed...
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Discover The Best Way To Grab Attention Fast in Today’s 3 Second World By Clicking ‘Add to Cart’ Button Below
You’ll get immediate access to your digital copy of Hook Point, with your step by step method to command attention, sell a lot more, and rise to the top of your market with an unforgettable brand.
What Others Are Saying About Brendan Kane’s Hook Point
“Hook Points are the essence of my success; without it I’m just another guy trying to get your attention, and we all know about how well that works these days!”
- Michael Breus
PhD, best-selling author, internationally renowned as “The Sleep Doctor”
“A must-read. In a world of constant transformation, Hook Point is the answer to standing out and growing your brand or business.”
- Keith Ferrazzi
New York Times bestselling author of Never Eat Alone
“Today we are bombarded with so many messages, it’s truly difficult to stand out. Luckily, Hook Point gives you the tools to capture attention, maintain it, and grow a compelling brand.”
- Dorie Clark
Author of Stand Out and executive education faculty, Duke University Fuqua School of Business
“Brendan speaks a language I understand. He makes navigating social media and standing out in crowded markets easy and effective. He’s become my go-to guy for all these things!”
- LaLa Anthony
New York Times bestselling author, businesswoman, producer, and actress
“To make a product, service, or yourself ‘stand out’ in a world of obnoxious clutter, everyone needs some type of competitive advantage. In Hook Point, Brendan Kane, a master strategist intersecting technology and commerce, presents a logical and practical way to achieve that competitive advantage.”
- Geyer Kosinski
Chairman and CEO of Media Talent Group
Frequently asked questions
Yes, you can buy a hard copy on Amazon.
As soon as you enter your details into our secure servers you’ll receive an email with your link to download Hook Point and your bonuses.
If you need support crafting Hook Points there are several opportunities to work with my team directly on that.
Yes. If you download Hook Point and for any reason are not satisfied, my team will refund your $4.99 back within a 30 day period.
My team is here to support you 9-5 Pacific, Monday through Friday. Reach out to support@brendanjkane.com and expect a quick reply!
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